Tea for the
wine list.
A turnkey premium Chinese tea programme for European hospitality venues — from sourcing and menu design to staff training and reorder.
A new revenue line on a declining alcohol ticket.
Non-alcoholic beverage revenue per cover is growing across European hospitality. Premium tea at wine-list margins addresses this directly — without cannibalising your wine programme.
A differentiated offer your guests notice.
Super-premium Chinese tea on a menu is not yet a standard offer in European dining. The venues that move first own the positioning. A 2025 Longjing from Meijiawu is a conversation.
Operationally simple — we handle the complexity.
Sourcing, menu integration, staff training, serving ware guidance, and reorder logistics. You do not need tea expertise in-house. That is what Radiant Parcels provides.
Radiant Parcels works best for venues that already take beverage seriously.
We are not a volume supplier. We work with a small number of venues where the match between our product and your programme is precise. The criteria below are intentionally specific.
request samples →City-centre European venue with 50+ restaurant seats or 150+ hotel beds.
Established wine programme. If you can read a Burgundy vintage chart, you can read a Radiant Parcels tea menu.
F&B Director or equivalent who is P&L-responsible and motivated by margin, not just product.
Guest base that responds to premium non-alcoholic alternatives and cultural authority.
Purpose-driven positioning — a venue that treats beverage as part of its identity, not its afterthought.
From conversation to cup.
Sample
We send a curated sample selection matched to your venue profile. You and your team taste and give feedback at your pace.
Selection
We agree on a programme — typically 3–5 teas. We draft the menu language, agree on pack sizes, and finalise commercial and logistical terms.
Implementation
First delivery includes product, packaging, serving ware guidance, and a training session for your team. We make service intuitive.
Ongoing
Reorder as needed. Annual harvest updates keep your menu current. Performance benchmarks and new product introductions as the relationship grows.
Start with a conversation.
We respond within two working days. No obligation — just a direct conversation about whether Radiant Parcels is the right fit for your venue.
Message sent.
Thank you for your interest. We will be in touch within two working days to discuss whether Radiant Parcels is the right fit for your venue.